Since my previous article, 6 Secrets to a Successful SEM Career received a great response; I decided to follow up with some more SEM related articles. This article will focus on ways to improve organic search results. This will also be in an interview format. I enjoy interviewing marketing experts, it helps me connect with some of the most talented marketing professionals in the Houston area, and I also get to learn something new every time.
I interviewed Beau Pedraza, he is the departmental head for Forthea’s SEO program where he works with people who keep him motivated daily. I was referred to Beau by a Forthea professional. Beau has graciously taken out time from his busy schedule to share some thoughts on organic search in SEM.