In a world of infinite product choices, how does a company seek new customers? Or enjoy sustained customer loyalty for that matter? Content Marketing may be the answer! Traditional advertising is no longer a method of product differentiation; it is becoming less and less effective every day. There is a good chance that hundreds and thousands of dollars will go to waste. The trend is rapidly shifting towards content marketing. Surprisingly, content marketing is not a new thing and I would like to explore one such content marketing success story in this blog. But, before we get into that, let’s look at the definition of content marketing.